
Good Vibras
Hollister Co.
Hollister has been on an ongoing journey to amplify BIPOC voices — and listening to the brand’s Gen Z customers about how Hollister can do so authentically has been a core component of that work.
Our north star was to create a program designed to uplift and support Latinx voices, and engage with the Latinx community in an authentic way.
An integral part of the strategy and process was to talk to our Latinx consumer via a series of research and ensure that this program was led by and built with Latinx.
After months of planning and research, in 2021 Hollister was proud to officially launch Hollister Good Vibras, a first-of-its kind, long-term program dedicated to the Latinx creator community.
