Polaroid by P.V., at the YouTube Originals Retro Tech Premiere
I got into advertising by starting a viral meme account in 2011. I then completely bucked my potential to become a multi-millionaire meme savant by instead starting my career as a jr. copywriter at an ad agency. And while I eventually fell into what many creatives consider The Upside Down (or as they call it in the ad world, Accounts), I’ve always lived and worked (and sometimes slept?) Extremely Online™.
I am hyper alert to my clients’ needs, wants and a combination of those two things where the good stuff typically wins big. Dubbed in client circles as “Account BFF,” influencer circles as “Creator Mom,” and academic circles as Adjunct Professor, my professional range extends far beyond that of my enthusiastic but botched rendition of “The Piña Colada Song” at karaoke bars.
“If they have to ask, we have failed them.”
— someone smarter than me but from whom I will take credit for this quote often
What is this line item? When will I see revisions? Are we...allowed to do this? I have these questions answered before they even need to be asked. I’ll never approach clients about a problem without a solution, and I fight for the gutsiest creative we have — including a sex pop-up shop (no, really).
YouTube Music x Megan Thee Stallion Billboard Women in Music Party
YouTube Gaming x PAX East Creators After Party