Why is the bra industry so over-sexualized? Why are bras so expensive? Why is a product that’s meant for women typically marketed toward men?
While searching for the answers to these questions, Harper Wilde’s two female co-founders were inspired to create a company and a brand that women are proud to wear and stand behind.
In 2018, I spent six months as interim Director of Marketing working with startup DTC brand Harper Wilde to develop its brand voice, visual identity and social, email, paid media and PR plans, by exploring customer journey data, audience behavioral insights and competitive analyses.
