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2 thoughts on “Tweet this, Google that — How multiple-screen users are interacting with your business

  1. This is such a great article! I’ve been wondering how social media can help grow my small business. There were some great suggestions and I’m looking forward to doing a little market research! Thanks so much for the help!

    Posted on April 1, 2013 at 2:00 am
  2. There was a time where I would have gotten mad at a company sending me a text message promoting their business but nowadays it has become a part of my life in the digital world. Now I regularly sign up for text messaging deals because a lot of the time they are actually good deals. I think as long as companies use and not abuse this online access to customers I think it works well for the companies involved. I actually don’t mind my daily text message from Momma Goldberg’s Deli telling me the special of the day. It actually has helped me decide where I wanted to eat lunch on more than one occasion. Even though I hate getting junk mail at home I really don’t have much of an issue with a company I actually like to give my business to sending me information about specials and deals. I can’t tell you how many times I have checked in someplace on Facebook or Foursquare just to get a free dessert or some other special. I think the Facebook check-in for a special deal is genius. Not only does a Facebook check-in drive a customer to a company’s online presence, it provides exposure to the company to all of the user’s friends on Facebook. There have been countless times I have seen someone check in at a restaurant and think to myself “I haven’t been there in ages. I should go soon.” or “They are at (restaurant)? We should go there tonight.” I think any way a company can increase its exposure is a good thing and the fact that there are so many ways that companies can see how online strategies are working makes it even better. If I had a business I would make sure I used online sources to increase exposure to my company. Why wait for a coupon to come in the mail when you can send it right into the palm of a customer’s hand.

    Posted on April 1, 2013 at 8:15 pm