In this post, I give you my tried-and-true ways to make sure I’m keeping up with new social media trends and changes.
Facebook Live. Instagram’s algorithmic feed. Snapchat stories. These are major updates to social media platforms that were hard to miss, right? But what about small changes that are equally as important to know and take advantage of, like Facebook’s new 360 degree photos or Instagram partners.
The cold, hard truth is that the Internet is pretty darn unforgiving. If you’re doing something online that shows you’re not quite up-to-date with a change or trend, your audience may see you as being out-of-touch and it could tarnish your brand.
Since it’s my job to be in-the-know about social media trends, I have a few tricks up my sleeve for making sure I’m current. Now I’m sharing them with you – even including videos to walk you through the set-up process! (Note: this is a very big deal as I cannot stand the sound of my own voice. I just want to make sure you guys are that informed.)
social media trends trick #1 – Zaps
A zap is like a blueprint for an automated task that you want to run over and over, and they’re used by a company called Zapier. Basically, Zapier is an integration and automation tool that helps two programs talk to each other. For example, anytime someone signs up for my resource library with my Mail Chimp form, I use Zapier to automatically add that person to a list in Autopilot.
Most social media platforms have a blog they use to let users and businesses know about changes to their platforms. And most blogs have an RSS feed. So I use Zapier to email me every time a new post is added to each platform’s RSS feeds. Pretty cool, right?
Now let me walk you through setting up your first zap:
Now anytime one of your favorite social media platforms announces an update, you’ll receive it in your inbox! Makes it pretty hard to miss.
SOCIAL MEDIA TRENDS TRICK #2 – TWITTER LISTS
The second way I keep up with social media trends is by utilizing a Twitter list. If you’re not familiar, a Twitter list is “a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list.”
Kissmetrics has a good list of lists (how meta) that you can subscribe to here. How do you do that? Just watch:
If you want to subscribe to the Industry Bad-Asses list I’ve created that I mentioned in the video, you can do that here. Plus download this one-sheet for links to 12 Twitter lists that I chose just for you! (And OK, everyone else who reads this. But you are special. I promise!)
SOCIAL MEDIA TRENDS TRICK #3 – Google alerts
The third way I keep up with social media trends and changes is with Google Alerts. A Google alert is essentially a way for Google to, well, alert you when a certain word or phrase is mentioned online. I set up Google alerts with terms like “Facebook update,” “Facebook Pages update,” “Twitter update,” etc., and get a digest of emails once a week with recent mentions of these terms.
Here’s how I set it up:
Do you have another way you keep up with the changes on social media? Tell me in the comments below!