Client: Archer Hotels
Role: Strategist, copywriter, designer
Goal: Provide Archer Hotels with an all-encompassing social strategy for internal implementation
Archer Hotels is a growing luxury boutique hotel collection filled with curated luxuries that evoke the creative soul of each location. The company had a unique opportunity to develop the voice of Archer – the namesake and man of mystery surrounding the entire brand. He is a storyteller and adventurer, connoisseur and consummate host. Brothers & Co. worked with Archer during the opening of the New York hotel, and the development of hotels in Austin and Napa. Although they have an in-house social media manager, Archer came to us for a holistic social media strategy to implement across all of their channels. After extensively researching the brand and its competitors, I developed, wrote and designed a 22-page report outlining best practices in the hospitality space, suggestions for creative direction, and suggestions for reaching Archer’s target audience.