Do you remember that time Oreo sent their famous “Dunk in the Dark” tweet when the power went out at Super Bowl XLVII?
Probably not, because you’re a small business owner and entrepreneur who has more important things to do than worry about what some brand is tweeting during the Big Game. But I definitely remember it, because it changed the game in social media marketing.
Not long after, brands started participating in real-time marketing – marketing that is based on in-the-moment events or actions. Instead of creating a marketing plan in advance and executing it according to a calendar or schedule, the strategy is focused on spur-of-the-moment, relevant trends.
Now I know what you’re thinking:
- I don’t see my competitors doing this, so I don’t think it’s right for me.
- This seems like it will cost a lot of money and take a lot of my time.
- This is too complicated; I will never figure it out.
But guess what!? You’re wrong, wrong and wrong again! (I know, I like to be right too, but sometimes you just gotta let it go.)
Just to prove you wrong, I created this 6-day course called Real-Time Marketing for Small Business, which includes a step-by-step guide to implementing this strategy in your current social media presence. Oh and did I mention that it’s FREE?
In this free course you will learn why all of those statements are totally false. I’ll give you tools to identify trending topics, how to determine what type of event you want to join, picking an always-trending topic, and you’ll get a good kick in the pants to start implementing this for your business.
And don’t be fooled into thinking this only works for small businesses that sell a product or service. If you are a blogger or anyone who wants to increase their presence online, this email course will work for you.
Thanks for being awesome. Hope you love the course!