In this post, I talk about the new Pinterest showcase feature – how to set it up and creative ways to use it.
Heads up, Pinterest business account users – there’s a new profile feature available called Pinterest showcase. Your showcase is, essentially, one to five of boards that you select that will show up at the top of your profile, bigger than the other boards.
Pinterest calls the content “handpicked,” but I’d argue that’s not quite right, because you can only select the boards you want to showcase – not the pins within the boards. In fact, from what I’ve been able to tell, you can’t even change what pins show up in your showcase by moving them around to the top of your board. The only image you really have control over is the largest image, because that is pulled from that particular board’s cover.
How to set up your Pinterest showcase
First, you have to have a business profile. The Pinterest showcase doesn’t seem to be a feature that is available for regular profiles. If you don’t have a business account but would like to convert to one, you can do that here.
Next, go to your profile. From here it’s pretty obvious what you need to do. Click the big red plus sign in the middle of that empty space on your screen.
This will take you to a page where you can choose up to 5 boards to feature in your showcase. Ideally, you’ll want to put these in order from most important to least important in terms of how many eyeballs you want on that particular board.
When you go back to your profile to view your showcase, it will look one of two ways. First, there’s the showcase of a board that does not have a designated cover photo. It will pull in all pins at random and give them a relatively equal amount of space.
And if your board does have a designated cover photo, it will be laid out like this:
But wait – now my main picture is weirdly cropped. Not something I really want to bring attention to, right? With the new showcase feature, you’ll need to update your current board cover to the correct size for the showcase, so that it isn’t cropped. And you’ll need to make sure the most important elements of that image are in a small enough spot so that you can see them when you’re in regular board view. Check out what I’m talking about in the two screenshots below:
As you can see, the new showcase photo now includes all the elements I wanted it to because I resized my board cover image. (One thing that is really bothering me is that you cannot select what specific pins appear next to the cover image. It’s not even the first four pins, and seems to be totally chosen at random. Since your board cover photo is also technically a pin, there’s a chance it will show up on the right hand side of your showcase as well, as mine has done here. I’ve tried moving pins around to see if that changed anything, but it did not. So, verdict is still out on whether or not Pinterest will fix this problem with its new feature.) MOVING ON.
In the regular boards view, my new board cover photo still includes all the important elements because I made sure to include them in a specific area of the photo.
So you may be thinking, “OK, but is she going to tell us what size these images need to be?” Well, duh! I made a handy-dandy image size cheat sheet that you can download and save so that you always have access to it.
How to use your showcase as a blogger or influencer
- Work out a deal with sponsors and get paid to have a board with their products lead your showcase
- If you’re selling a digital product, like an ecourse or ebook, create a board focused solely around that topic with a cover that promotes it and use it to lead your showcase. For example, Lauryn Evarts of The Skinny Confidential could use the Pinterest showcase to highlight her Bombshell Body Guide, which she already has a board for
- Create a board with all of your most recent posts, and update the board cover to highlight the latest post
- Travel bloggers could create a board featuring the city they are currently in, and use their showcase as a quick and easy way for people to see where they are traveling now
- Use your main showcase board cover to reiterate your blog or website URL
- If you’re more active on another social media network, like Instagram for example, create a board with your best Instagram photos and design a cover that has your handle, then use that board as your main showcase
- Food bloggers can feature seasonal recipes, like soups and stews for winter
- Fashion bloggers can feature seasonal looks – just make sure to update your showcase when the season changes!
- Use the board cover as a call-to-action, like “Click here to find the best tips for email marketing”
How to use the Pinterest showcase as a merchant / business owner
- Take advantage of Buyable Pins – with the showcase, you have the option to feature them in the first showcase slot. Pinterest will select an item at random (which leaves much to be desired considering most of your items are probably vertical images and it will zoom and crop horizontally) and then when a user hovers over the showcase, four more buyable pins will appear. Clicking here will take the user to the Buyable Pins page
- Brick-and-mortar business with a handful of stores? Use Pinterest Analytics to see where the majority of your followers are located and feature the store in that location as your main showcase image, followed by your other stores
- Create a board that only contains new inventory and use that as your main showcase image. Promote this on other social media sites, so users know they can always find the newest items easily on your Pinterest profile
- Use the gallery-style showcase (without a board cover photo) to highlight a collection of products without featuring a specific one
- To keep from throwing a string of products in your viewers’ face as soon as they go to your profile, use the main showcase to feature editorial style images rather than product images
- Organize boards and showcases to demonstrate what customers do with your products, not what your products do. For example, if you sell home goods, create a board and showcase called “Entertaining” that highlights the fun, happy aspect of the products you sell
- Feature holiday or seasonal-themed boards on your showcase, since many of your visitors will be looking for those particular products, you’re now making it easier for them
The new Pinterest showcase feature is a great new way to up the aesthetic of your business profile. While I do think it could use a few tweaks (like being able to select what specific pins you want featured), it breaks up the monotony of having all of your boards the same size on your profile.
What do you think about the new Pinterest showcase? What other ideas do you have for effectively and creatively using the new feature? Tell me in the comments below.