Let me start by saying that I have no qualms about promoted tweets including the “Followed by” feature. In fact, if a few of my friends follow an account that I don’t, I might check it out and follow it too. What does bother me, however, is if these friends aren’t actually following that account.
Which brings me to this:
While logged into a client’s account, I noticed this promoted tweet from @Frappuccino. (The tweet itself was promoted by Starbucks, but the handle is for the @Frappuccino account.) I also noticed that it said “Followed by Katy Wellhousen.” I couldn’t for the life of me remember following this account, so I checked from my personal account and … I don’t!
Now sure, I follow @Starbucks, but the way this tweet is formed implies that I follow @Frappuccino, not @Starbucks. In fact, Starbucks’ handle isn’t even listed, just its name.
Don’t get me wrong. I enjoy Frappuccinos. I was a 17-year-old at one point in time; I’m sure I drank my weight in those calorie-laden cups of frozen heaven. But what if I didn’t? What if I absolutely abhorred Frappuccinos? Then it would (and should) really bother me that Twitter was making it seem like I supported them.
The response I got from @Frappuccino was odd. Why would they have hard feelings for me being curious as to why a promoted tweet implies I follow an account I don’t?
What do you think? Do you think this tweet makes it clear enough that I follow the @Starbucks account, not @Frappuccino? Would you be bothered if it appeared you supported something you didn’t? Let me know in the comments below.