Before I dive into the narcissistic side of this blog (who I am, and why you should care), I first want you to think back to the first time you created a Facebook account. Was it still “The Facebook?” Did you feel confined in your status updates by the requirement of the verb “is” in all of your postings? Did you waste your time on apps like “Top Friends” and “Super Poke?” I’ll bet you had no idea that pretty soon some of these features would change (we’re no longer bound by the obligatory “is”), and some would disappear forever. In fact, you have no idea what Facebook will be like in six months, a year, six years. But one thing is for sure—it will be nothing like it is now.

This blog is to help you keep up with the pace of change in emerging media. In the world of communication, change is a constant. To remain firmly planted on your newspapers and radios and televisions is to become obsolete. Staying ahead of this fast-changing market is key to grasping new age communication strategies.

So why me? First, I can tell you that I am a self-taught, self-proclaimed social media strategist. Granted, my side of strategy is aimed at the consumer. I write for businesses who want to target their customers on a level playing field—the Internet. I have a background as a freelance social media marketing consultant, and am currently a writer for an advertising agency that boasts a whole team of internet presence management account executives. They handle the client, I get to write for them. Let’s revisit that. They handle the client, I get to communicate for them. Businesses, industry leaders, and even my own co-workers trust me as their brand voice. Not to mention the 87,000 Twitter followers who currently interact with my anonymous Twitter account.

But this blog isn’t about me. And it’s not about you, either. It’s about emerging media—the new world of communication that will begin tomorrow, and the next day, and the next day, and how to keep up with it while shedding the skin of the “old media” that as I type this is losing its importance. I will update weekly with new information, trends and my own personal thoughts, opinions, ideas and concerns on this constantly updating field.

Leave a Reply

Your email address will not be published. Required fields are marked *

One thought on “Emerging media—Toto, I have a feeling we’re not on MySpace anymore.

  1. A very thought-provoking entry, Katy. Do you think the hashtags will remain for the foreseeable future or will there by a “new” method introduced which will supplant the hashtag “craze?” As I noted on my blog, you might hear about a breaking news story on the radio or via a Twitter post, but the radio might be streaming content via the internet through your computer, tablet (iPad, Kindle, etc.) or even your smartphone at the time. Those old media outlets are still the sources of information, but how they deliver it may continue to evolve, making use of new technology. Does this new method of spreading the news — a faster, digitally based process — signal the end of traditional media (newspapers, magazines, local television) or will traditional media merely continue to transform itself in order to remain a relevant part of the information industry? As a business owner, how does the ever-changing technology landscape impact you? You noted you have a Twitter-based brand, but what does that mean for you when Twitter becomes passé? Do you utilize any of the “old” media channels to grow your business, knowing that there are segments of the population and business world that are not as technology advanced or savvy? Do you use the old media to sell the new media, so to speak? Does your business model only target those leading the tech-savvy end of the spectrum or do you pursue the larger market segment that is trying to catch up? I would guess those are the kinds of questions you and your partner considered when putting your brand together. As with any endeavor related to the human experience, failing to learn from the past dooms us to repeat it, I guess. Good luck! Great blog!

    Posted on April 6, 2013 at 1:01 pm