This may seem a little crazy. Someone who get paid to develop and implement social media strategy for businesses is telling you that you don’t need someone to do this for your business.
But it’s true. You see, I work with big brands that have big budgets. I get paid to think of huge ideas specific to that brand alone or use my expertise to fine-tune a strategy to perfection.
And not to toot my own horn too much, but if you can afford me, it’s definitely worth it.
However, I know that most of you reading this are bloggers, freelancers or small business owners who can’t afford to hire someone like me to create custom-ordered strategies for your brand and that’s ok because it doesn’t mean there’s no hope for you.
Even though you are juggling eight million things at once, it is possible to implement creative social media campaigns that practically run on their own and bring in web traffic, engagement and sales. No matter your budget.
More than three years ago I wrote an article about social media campaigns, and why simply having a social media presence is not enough. Things have definitely changed since then, but this isn’t one of them.
Think about it – everything else you’ve put together for your business has probably been cohesive.
If you’re a blogger, you have a color scheme for your site, you use the same fonts and you may even publish a post on a set schedule.
If you run an eCommerce store, the shirts are with other shirts, the pants are with other pants, the checkout process makes sense and everything is on-brand.
And if you have a brick-and-mortar location, you’ve probably laid out all of your products in a specific place for a specific reason.
So why when it comes to your social media platforms are you just posting like a crazy person?!
I know how it goes – you’ll have one week where you feel like you’re really on fire and you’re sharing sales or specials or great content that you found, and then all of a sudden you realize three weeks have gone by and you’re so exhausted from running your business, that you’ve continually put off posting anything because you don’t feel creative or you don’t feel that you’ve gotten enough feedback, so what’s the point anyway?
It may seem like a small thing, but when a potential or even current customer or client checks you out on Facebook and sees that you haven’t updated in over a month or that all you’re doing is sharing memes that make no sense for your brand, it hurts you.
It chips away at your brand’s consistency, equity and overall aesthetic one bad post at a time. Not to mention, if your competition has a better presence than you, you risk losing a customer to someone else.
Not friggin’ cool, right?
Many people at this point might be thinking that there is no hope for them. You might think that the only way you can have a cool, consistent social media presence with campaigns that are engaging and fun are if you hire a social media manager or spend a lot of money.
Guess what? THAT’S A TOTAL LIE.
Frankly, I’m tired of seeing Facebook Pages, Twitter accounts, Instagram accounts and every other business account with inconsistent timing, posts that make little to no sense for the business and obvious confusion about just what the heck the business is supposed to be posting.
I know it can be so overwhelming, and I want to make it easier for small businesses who don’t want to hire a social media manager or spend a lot of money.
Downloading my 20 Campaigns You Can Steal Right Now free workbook is the first step. It will give you the base idea for 20 different ways you can use your social media in a creative way.
But that’s just the beginning. I’m working on something that will not only give you the ideas, but will walk you through, step-by-step how to implement each one in easy-to-follow, detailed videos. Buuuuuut, I’m not quite ready to make that announcement yet. So hold on tight. 🙂
Here’s the thing: as with most aspects of business, you can make more money if you spend more money. If you invest in your social media presence, I promise it will pay off for you.
Some of the campaigns in this workbook will cost you nothing but a little bit of time, some may cost a small amount and some are up to you to decide how much you want to spend.
That being said, it is possible to build brand awareness and get new customers without spending any money on the campaigns themselves or even on a social media manager. And I want to help you do it!