Company: Gardner Denver Pumps
Role: Social media strategist / consultant
Goal: Provide Gardner Denver Pumps with an all-encompassing social strategy for implementation by its agency, BlueView
Gardner Denver Pumps is a leading global manufacturer of industrial compressors, blowers, pumps, loading arms and fuel systems for the oil and gas industry. Gardner Denver’s advertising agency, BlueView, came to me requesting a social media strategy covering Facebook, Twitter, LinkedIn and YouTube.
Harnessing the sense of togetherness and pride that 150 years as an American-made company generates, the strategy helps Gardner Denver generate brand awareness amongst not only top-level decision-makers, but those in the board room or in the field who will one day take the place of those decision makers. Becoming top-of-mind now, so that 150 years of success is a mere drop in the bucket.