Role: Social media and content manager, writer
Goal: Identify and draw awareness to the overwhelmingly high rent-to-entry-level-salary ratio
RadPad is a rental marketplace app changing the game in finding a place to live, from paying rent every month to signing your lease. It’s also just a “cool” app, throwing shade to old-timers like WestSide Rentals and Craigslist. As part of the RadPad content marketing strategy, we used our own data on median rent prices across the U.S., plus data from Indeed.com on median entry-level salary, to identify just how much a 2016 graduate would be spent on their monthly rent compared to their new income. (Spoiler alert: it’s a lot.)
The rest of the article goes on to take a closer look at each individual city – their job markets, comparison to the rest of the cities on the infographic and what industries are hot right now. The article was picked up and published without changes in Business Insider, and referenced in Forbes, Curbed NY, Curbed SF, Credit.com and Realtor.com.